# Shaun Duval · Fractional Chief AI Officer for Health & Wellness

> Solopreneur Fractional CAIO for SMB health and wellness practices. Based in Wichita, Kansas. Owns AI roadmap, governance, vendor selection, training, and accessibility for med spas, group therapy practices, holistic practices, wellness brands, and multi-location operators.

I don't write code. I don't touch PHI. I don't draft legal documents. I make sure the AI decisions a practice makes this year don't cost it next year.

## Pages

- [Home](https://shaunduval.com/): Hero positioning, the three failure modes (compliance leak, voice collapse, accessibility demand letter), and the four-tier service architecture.
- [Approach](https://shaunduval.com/approach): The methodology. Roadmap before tools, the governance layer, the six readiness pillars, the shape of an engagement, working principles, and the boundaries.
- [About](https://shaunduval.com/about): Bio, working principles, what I do and don't.
- [Pricing](https://shaunduval.com/pricing): All four advisory tiers with deliverables, ideal client, what each tier isn't, comparison table, micro-niche fit, and pricing FAQ.
- [FAQ](https://shaunduval.com/faq): Every question I get before an engagement, grouped by topic (engagement and scope, pricing and payments).
- [Writings](https://shaunduval.com/writings): Notes from the practice.
- [Contact](https://shaunduval.com/contact): Every way to reach me. AI intake agent, contact form, email, discovery call booking, and social links.

## Pricing tiers

- [The Operating Assessment ($9,500, 3-week diagnostic)](https://shaunduval.com/pricing#assessment): 6-pillar maturity score, prioritized use cases, governance review, costed roadmap, executive readout.
- [The Positioning & Operating Engagement ($32,000, 90-day advisory)](https://shaunduval.com/pricing#engagement): Diagnostic, governance framework, vendor selection, one shipped quick-win, 12 weeks of guided implementation.
- [The Operating Partner Retainer ($12,500 / month, 6-month minimum · fractional CAIO)](https://shaunduval.com/pricing#retainer): Weekly strategy call, email and Loom access, monthly written report, quarterly business review, one named KPI.
- [Annual Operating Partnership ($144K–$240K / year, Multi-location fractional CAIO)](https://shaunduval.com/pricing#annual): Full year of retainer, quarterly leadership offsite, staff-wide AI training program.

## Writings

- [Four things I want from iOS 27 for health and wellness practices](https://shaunduval.com/writings/ios-27-wishlist): WWDC 2026 is three weeks out and iOS 27 hasn't been announced. Here's what I want Apple to ship for SMB health and wellness practices, and the one feature I'd rather they didn't add.
- [How a three-location med spa got their voice back in 3 weeks](https://shaunduval.com/writings/operating-assessment-med-spa-voice): Illustrative case study. A 3-location med spa bought the $9,500 Operating Assessment after their AI-generated marketing started sounding like everyone else's. Here's what we found, what we shipped, and what stuck.
- [The AI Readiness Maturity Model, v1.0](https://shaunduval.com/writings/ai-readiness-maturity-model): Six pillars, 4 questions each, 5 levels. The free scorecard I built so health and wellness owners can stop guessing where they stand on AI.
- [AI operating system, not AI strategy](https://shaunduval.com/writings/ai-operating-system): Strategy decks gather dust. An operating system runs your practice on Monday morning. Here's the difference, and why I stopped writing the first one.
- [Three AI failure modes in health and wellness practices](https://shaunduval.com/writings/three-failure-modes): Chatbot regret, content drift, and the compliance landmine. Each one is fixable. Each one starts the same way: someone smart, in a rush, without a guardrail.
- [How a stroke survivor became a fractional CAIO](https://shaunduval.com/writings/becoming-a-caio): I had a stroke in 2022. The one-handed workflow I built to keep working led me into AI, and from AI into advising health and wellness practices on how to use it.

## Boundaries

- No code writing. Implementation stays with the practice's team or existing technical vendors.
- No PHI handling. Protected health information stays inside the HIPAA boundary.
- No legal advice or drafting. Attorneys draft; I translate AI decisions into the language they need.
- No clinical decisions. AI doesn't prescribe, diagnose, or recommend treatment under my watch.
- No work outside health and wellness. The niche is the positioning.

## Contact

- Email: hello@shaunduval.com
- Discovery call: https://cal.com/shaunduval